Vector art is always preferred. Fully vectorized files should be created in Adobe Illustrator, or Corel Draw and saved in Adobe Illustrator *.ai or *.eps formats. Any tints (shades of color/gray) must range between 30% and 70%. Graduated tints must be comprised of one color only and fall into the above mentioned range. All fonts contained in these file types should be converted to outlines (lines & curves). The above mentioned formats will not be accepted with embedded or placed raster images.
Any raster images must be scanned from black and white camera ready art at a minimum resolution of 600 dots per inch at 100% size or greater. All files should be bitmapped (as opposed to color or grayscale) and contain no tints/halftones or colors (art is 100% black). Low resolution formats such as *.jpeg, *.gif, *.pict, etc. are not acceptable.
We require fully vectorized art for printing multi-colored/close registering images.
Art supplied for laser engraving must be completely vectorized and cannot have any tints, strokes or colors (images must be completely comprised of 100% solid black fills). File formats such as *.tif, *.jpeg, *.pict, etc. cannot be utilized for this process.
FOUR COLOR PROCESS IMPRINT:
Files supplied for TruColor™, GeoPanel™, Digital Labels and Digital Laminate Panels must conform to the standards mentioned in the first two paragraphs above with the following exceptions; minimum resolution must be 300 dots per inch or greater @ 100% size, tints can range between 0% and 100% and can be comprised of multiple colors, and trapping is not applicable. Note that a minimum of 1/8" bleed over and above the actual imprint area size is required for any 4 color process imprint bleeding over the edge of the decoration area. The use of straight borders close to the edge of any of the above is not recommended. Please be advised that due to fluctuations in material, temperature, and process there will be noticeable variation in color when producing 4 color process jobs. Exact PMS color matching cannot be guaranteed for all four color process imprints and a customer supplied color hard copy will be mandatory for all jobs of this nature. Should a color hard copy not be available for color matching, you will be asked to approve the production of the order "as-is" (whatever color is produced will be acceptable to you).
CAMERA READY ART SPECIFICATIONS:
Acceptable camera ready art must be output at 600 dots per inch (or higher) @ 100% size; laser outputs, PMT paper, and positive film would all be acceptable. All art must be supplied as a composite and color broken (if applicable). Faxes, photocopies, business cards, hand renderings, etc. will not be accepted as camera ready art. Folded artwork or ripped paper will also not be accepted.
HARD COPY REQUIREMENT:
A digitally delivered PDF file, or a faxed/physically delivered hard copy is required to accompany all artwork/purchase order submissions, with color breaks indicated (if applicable), before any order will be processed. If any changes, additions or modifications to the artwork are required, please mark clearly on the PDF file/hard copy. THE "DISTORTION FACTOR": Due to the varied nature and multidimensional curvatures existing on much of Starline's product line, a slightly noticeable distortion of an unknown degree may occur when imprinting some products with square, rectangular, or round images.
THE "DISTORTION FACTOR"
Due to the varied nature and multidimensional curvatures existing on much of Starline's product line. A slightly noticeable distortion of an unknown degree may occur when imprinting some products with square, rectangular, or round images.
WHAT IS VECTOR ART?
Vector art is a line/curve based digital file consisting of created paths and points using a program such as Illustrator or CorelDraw. The program keeps track of the relationships between these points and paths. Vector images are not resolution based (pixels) and can be scaled infinitely, both up and down, with no loss of clarity or quality. These images are defined as solid objects, and can be moved around in full, or grouped together with other objects.
WHAT IS A RASTER IMAGE?
A raster image is a scanned or placed image that can be in color, gray scale, or black and white, whose clarity is dependent upon the resolution. The resolution of a raster graphic is the number of dots/pixels per inch of graphic. Therefore, the higher the resolution, the more crisp the image will.
WHAT IS CAMERA READY ART?
Camera ready art is artwork that can be scanned without any preparation or changes. Type and images are sharp, clean and consistent in density. Art is black and white only and does not contain any colors or tints (shades of color/gray).
WHAT IS NOT CAMERA READY ART?
Camera ready art is physical artwork that can be digitally scanned without any preparation or changes. Type and images are sharp, clean and consistent in density. Art is black and white only and does not contain any colors or tints (shades of color/gray).
WHY SHOULD I CONVERT MY FONTS TO OUTLINES?
Every computer has font files installed on it. However, not everyone has the same fonts installed on their computers. If we do not have the exact same font that the text was created in, the text will 'default' to a less attractive font. Converting fonts to outlines (lines and curves) ensures that the text is exactly how you want it to look. It is no longer necessary for anyone else to have the associated font installed on their computer.
WHAT YOU SEE IS WHAT YOU GET:
If black and white art, or when your electronic art is printed (created on a computer), is jagged or of poor quality, that is exactly how it will appear on your final product unless you request the art to be recreated (for an additional charge). Look over the artwork carefully to be sure that the quality of the image represents exactly what you want imprinted on your product.
FILE FORMATS WE DO NOT ACCEPT:
Any word publishing document, Microsoft PhotoDraw, Microsoft PowerPoint, Microsoft Excel, Microsoft Publisher, FreeHand, PageMaker, Adobe Image Ready.
IMPORTANT THINGS TO REMEMBER"
• What product is your art going on? This is paramount food for thought as the planning stages of your order. Proactive planning produces the most trouble free experience for both you and your client.
• Note the imprint area size. Will the intended imprint be legible when reduced to fit the image area? Two pages of type imprinted on a pen is a recipe for an unhappy customer.
• Is the imprint area on the product portrait or landscape? Is your intended imprint bigger length-wise or height-wise? Choosing an appropriate product/imprint combination will ensure your customer is delighted with the end results.
• Does the art contain a lot of detail or small text. Perhaps simplifying the logo (choosing what parts are most important) , or choosing a product with a larger imprint area will product better results.
• Is there any text in reverse (i.e. white text on black) ? Reverse (negative) text needs to be slightly larger to print legibly. More often than not, a postitive imprint produces positive results!
• How many imprint colors are allowed for the chosen product? Certain products can only be printed with 1 or 2 colors maximum. Please see product pages for details to avoid disappointment later on.
SUBMITTING YOUR ARTWORK FOR PROCESSING
Forward your digital (e-mailed)/physical artwork directly to your Customer Care Representative via appropriate delivery method and be sure to indicate the following information:
1. Distributor name.
2. Purchase order number.
3. Contact name, phone number (with extension) and e-mail address (if applicable).
4. File format used if supplying a digital artwork file.
5. PMS color specification (if applicable).
6. E-mail a color PDF file, or fax/physically deliver a color-broken artwork hard copy to you Customer Care Representative along with your purchase order.
7. If a "repeat" or "reference to" order, indicated previous purchase order/acknowledgement number.
Note: If you are a new Starline customer, or just unaware of who your Customer Care representative is, e-mail your artwork to firstname.lastname@example.orgemail@example.com.
Please be advised that artwork supplied which does not meet our specifications will affect your delivery date. Unless otherwise specified, your desired image will be sized to the maximum imprint area size indicated in the catalog.